Telecommunications Industry: Analysis on Customer Attrition Prediction and Segmentation

Churn prediction is essential for the survival of every business as it allows proactive action planning, whereas customer segmentation an effective grouping approach commonly used product marketing and relationship management. This paper analyzes current development attrition telecommunications (telco) industry, explores integration both approaches that results in actionable matrix framework retention. consists four parts: review analyses on machine learning techniques prediction, applied segmentation, framework, finally provides discussions future works. The background applications these are introduced this so businesses can apply their needs. Most importantly, lays out directions works to be done telco churn management based improvements needed form state art.